Kids With the App and The Crab Dance, Too!


If you’ve downloaded the app and your kids are so inspired, send me a video clip of them doing their crab dance with the pincer hands for a future Sam’s Crab Dance compilation.

Sam Painting


Had a little fun with Sam to tonight.

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#SamuelTMoore Wins #2 App in the Top 5 Apps of the Week Contest!


A Quarter-to-One ClockCheck it out! Samuel T. Moore of Corte Magore released just less than a week ago in the App Store on iTunes, already won the #2 App in the Top 5 Apps of the Week contest at iHeartThisApp.com. What an honor, but what’s most important is that hopefully now parents and teachers will be able to find the eBook/app better.

It’s one thing to write a book. It’s another to get your book published. And, still yet another to get your published book found and read! Marketing your book is just as important as everything else and it’s no easy feat. I have almost twenty years experience in marketing, and even I am learning the ropes on what’s involved with marketing a book. All this seems like a good start. iHeartThisApp is averaging 46,000+ monthly page views from 11,000+ unique visitors (majority USA visitors). Readers stay on iHeartThisApp on an average of more than 5 minutes.

This animated and colorful eBook (available for $4.99) explores several important themes for young readers, including:

• The concept of “building a home”
• Hard work and self-reliance
• Daring to dream of a better life
• Overcoming adversity
• Dealing with bullies and naysayers

Check out all five top apps of the week!

Thanks, from the bottom of my heart, for all your iHeart clicks. Voting each week is easy. All you have to do is go here: http://iheartthisapp.com/apps/samuel-t-moore-corte-magore/ and click on the heart, and that’s it. No registration is required. If you are reading this now, I sure would be grateful for your vote. Who knows, maybe we can make it to #1 in the coming weeks with your help!

Sincerely,

Tonia Allen Gould & Samuel T. Moore

Don’t Expect Young Readers to Emote


Last night, I was at a 4th of July party, relaxing by the pool and enjoying small talk with another mom. This new acquaintance was intrigued by my just released book, Samuel T. Moore of Corte Magore, available in the App Store for iPad. The nice lady, a mother of eight-year-old triplets (God bless her!) had never seen animated children’s books on the iPad. One of her children, an avid reader, wandered by and she introduced me as a writer/author of a book, and asked me to show it to him. I, of course, was happy to oblige.

The boy listened and read along with the story, but he didn’t smile or laugh or emote in any way. Page after page, I became worried that the boy stood there only to be polite. Occasionally, he’d glance up at me to see why I was staring at him (awkward!) and then he’d turn back to the narrated story and read along. Really, I was dying inside for his reaction, absolutely any reaction from him would ease my growing level of concern.

When the book finally ended, he looked up at me and simply said, “Can I see more books you wrote?” And then he turned to his mom and asked if she could buy him my book.

Young readers who are engaged, don’t necessarily wear their emotions on their sleeves. As a parent myself, this is good to know in the types of selections I help my own young reader make. But also, this boy reminded me why I strove to become a published author in the first place. I didn’t write for the reaction to my stories, rather, I wrote so that my words would be enjoyed while learning lessons along the way. This young reader enjoyed my book in his own way, for that–I am now sure. Mission accomplished!

Have a child aged four to eight? Check out Samuel T. Moore of Corte Magore in the App Store on iTunes. Click here.</a

SamuelTMoore is in the top 5 apps of the week at IHeartThisApp.com


Please help my newly published book get noticed by parents and teachers. #SamuelTMoore is in the top 5 apps of the week at IHeartThisApp.com, but needs more votes to be #1 by only clicking a heart! No registration is needed, and it only takes a second. http://t.co/YJUV7UzHrs

Thanks in advance!

Tonia

Samuel T. Moore of Corte Magore Testimonials


cropped-scene-6-image-3.jpgThe response to the book has been exceptional and as the author of Samuel T. Moore, I couldn’t be happier.  It’s been just two days since the book was released and I am overwhelmed by the excitement, kudos and enthusiasm about it.  Click here for the full list of day one and day two Testimonials from app users for Samuel T. Moore of Corte Magore,  released on iTunes on 7/1/13.  Click here to find on iTunes.

Sincerely,

Tonia Allen Gould

For Immediate Release


Image
Copyright 2013 Tonia Allen Gould, All Rights Reserved

FOR IMMEDIATE RELEASE                                         

Contact: Lauren Covello

 856-489-8654, ext. 335

lauren.covello@smithpublicity.com

 

Samuel T. Moore of Corte Magore

By Tonia Allen Gould

 

CHILDREN’S eBOOK PROMOTES DREAMING & DEDICATION

–Determined Cartoon Crab Sets Out to Build Himself a Home

             Samuel T. Moore of Corte Magore (Skies America Publishing, 2013) by children’s author Tonia Allen Gould tells the story of Sam, a small cartoon land and sea fiddler crab (complete with a fiddle and a bow) that finds himself on the sandy shores of an idyllic island named Corte Magore. When he arrives at Corte Magore, Sam decides he wants to make this place his permanent home, but he realizes he will have to build himself a shelter from the rising tides that could take him and his fiddle and bow back out to sea. He must work diligently – and ignore mocking from hermit crabs and seagulls and beat the clock on his arch nemesis, The Great Tidal Wave – if he wants to stay.

            Gould’s daughter, now a sophomore in college, was just two years old when she inspired Sam’s story. “We were taking a drive to Santa Barbara and talking about our beach day ahead, when I heard her babbling what sounded like, ‘Corte Magore, Corte Magore, Corte Magore,’ over and over again,” Gould says. “My family knows that publishing this story has been a dream since that day. I want kids to believe, mine especially, that it’s important to dream and that almost anything is possible if you’re willing to do the work.”

            As a mother, Gould knew Sam’s story would have to be unique and interactive to capture the attention of today’s children, so she decided to publish the book as an iPad app with original animation, an engaging voiceover, and upbeat Americana music. As a marketing expert, Gould was determined to assemble a powerhouse team to create a book that both children and parents would enjoy. Sam’s story is partially illustrated by “Mr. Lawrence,” an original illustrator of SpongeBob SquarePants; the musical score was written and produced by up-and-coming Nashville musician Robby Armstrong; and the book is narrated by radio personality Steve McCoy, a two-time Marconi Award Nominee.

            “I wanted Sam’s story to be an engaging and interactive process,” Gould explains. “Unfortunately, you can’t include animations, voice, and music in a conventional book. But producing the book as an iPad App allowed us to create a whole new world for little ones to enjoy.”

            The short, colorful eBook (available through the iTunes store for $4.99) explores several important themes for young readers, including:

  • ·   The concept of “building a home”
  • ·   Hard work and self-reliance
  • ·   Daring to dream of a better life
  • ·   Overcoming adversity
  • ·   Dealing with bullies and naysayers

          “I want this story to help parents start a conversation about hard work, dedication, and independence,” Gould adds. “Sam does everything himself in this book, and he doesn’t ask for help. I want children to understand that life isn’t always peaches and cream, but if you’re willing to put your nose to the grindstone and ignore bullies and naysayers, in the end, everything usually works out okay.”

Tonia Allen Gould is a wife, mother, author, marketing expert, and sought after speaker. She is the founder and CEO of Tagsource, formerly Tag! The Creative Source, an award-winning eighteen-year-old consumer promotions and marketing agency, and BRANDHUDDLE, a new marketing startup that caters to clients, suppliers, and distributors of promotional branding products.

In Samuel T. Moore of Corte Magore  (Skies America Publishing, July 2013), Gould explores the concepts of perseverance, hard work, bullying, and finding a place to call home for young readers. Samuel T. Moore of Corte Magore is available through the iTunes store for $4.99 and can be purchased here.

 

For more information, visit:

 Website: http://www.toniaallengould.com

Twitter: http://www.twitter.com/toniaallengould

Facebook: http://www.facebook.com/toniaallengould

LinkedIn: http://www.linkedin.com/in/tagsource/

 

DIGITAL REVIEW COPIES AVAILABLE UPON REQUEST

 

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Samuel T. Moore of Corte Magore “Just Released” Poster for #iTunes


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Buy the #childrens #picturebook #app here.

iheartthisapp.com


I received this great email today about getting the word out about my new app so that parents and teachers can find it easier. Check this out, and please vote for Sam! Also, please feel free to pass along the site information for other authors trying to get found and to be read. Here’s the email!

Hi there!
I am browsing for new apps for kids in the iTunes App Store and I saw Samuel T. Moore of Corte Magore by: Tonia Allen Gould. I think it looks interesting! So I have added it into the iHeartThisApp directory – Samuel T. Moore of Corte Magore by: Tonia Allen Gould!

Ask your fans to vote on your app to make it easy for parents and teachers to find your app. Or be reviewed by moms and teachers in the iHeartThisApp community.

Join the Weekly Competition (App of the Week)
Don’t forget to ask your Facebook Fans and Twitter followers to vote for your app in iHeartThisApp. Getting lots of votes will get your App into the Weekly Top Apps (i.e. Top Apps with most iHeart votes for the week) which will be promoted in Facebook, Twitter, and in iHeartThisApp every week.

Don’t get intimidated by the other apps with lots of iHearts already because the Top Apps of the Week is determined by the additional iHearts achieved for this week only. So every app has a fair chance of getting the App of the Week spot!

The week ends at Friday 11:59PM Central Time, so please ask your Facebook or Twitter Fans to vote for Samuel T. Moore of Corte Magore by: Tonia Allen Gould now!

Sample Facebook Post:
Hey everyone, please vote for Samuel T. Moore of Corte Magore by: Tonia Allen Gould at http://iheartthisapp.com/samuel-t.-moore-corte-magore. We need your votes to get Samuel T. Moore of Corte Magore by: Tonia Allen Gould to the Weekly Top Apps! Thank you!

Lots of Developers enjoy the weekly competition for App of the Week! We hope you too could be an active part of the iHeartThisApp community!

Be Reviewed by Moms and Teachers in iHeartThisApp!
If you just released your app, then a great way to be noticed is to be reviewed! In iHeartThisApp, your app can be reviewed by moms and teachers who are actively looking for new apps for their kids and students to play with. If you’re interested, send in your app to be included in the list of apps to be reviewed by filling out this form.

Have extra promocodes for Samuel T. Moore of Corte Magore by: Tonia Allen Gould? We’ll announce your app to our 2,000+ Facebook Fans during this giveaway! Here’s how: http://iheartthisapp.com/promocodes/
iHeartThisApp gets 46,000+ Page Views monthly (mojority USA Visitors) and for $50 you get a 125×125 sidebar advertisement for a little over $1/day AND we will PUBLISH A REVIEW of your app within 7 days. Check out the details here: http://iheartthisapp.com/about/advertisements/

Cheers,
Stephanie
iHeartThisApp.com
Find highly recommended iPhone and iPad apps easily!
iHeartThisApp Facebook Page

Samuel T. Moore of Corte Magore Releases on iTunes for iPad


Samuel T. Moore of Corte Magore just released on iTunes. A formal press announcement will follow. But, for tonight, my dream has finally come true!

–T.A Gould

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On the seventh day, the God of Books, Named Amazon, Spoke to the Aspiring Writers and Said…


Tonia Author
Author of Samuel T. Moore of Corte Magore. Tonia’s book releases on iTunes on 7/1/13.

And, on the first day, the Book World was created. The Great American Writers flocked to the new world and endlessly wrote to express themselves. The Prolific Readers soon came in droves to read and decipher what the Great American Writers had to say, and before long, the Gatekeeper’s Agents arrived too and sold the Great American Writers’ profound works to the Prodigious Publishers, and they in turn, sold the works, en masse, to The Prolific Readers. In due course, everyone in this strange new world flourished.

Then on the second day, the Aspiring Writer honed his craft and sought to be accepted in the new world too, so that his own literary work would be read and treasured by all the Prolific Readers. And so it was written, legions of new Aspiring Writers were turned away and were left standing, rejected, at the walls of the Book World, with their egos wounded, and their written word discarded in a pile of slush, and denounced by the Gatekeeper’s Agents.

By the third day, the Bureau of Labor Statistics reported the median income for The Great American Writer in the Book World was $55,420 per year or $26.64 per hour. When the Aspiring Writer read this report, he fell to his knees and cried, because he had dreamt of fame and fortune, and the hopes of staking a claim in this strange, new world where so many early adopters were striking it rich. But still, the Aspiring Writer continued to write because it had become his life’s aspiration to be accepted into the Book World. For after all, writing was all he ever wanted to do, even if it meant he would be scantily paid once he got beyond the walls and into the glorious realm of the Book World.

By the fourth day, the Aspiring Writers’ rolled up their sleeves and searched high and low for a Gatekeeper’s Agent to represent his work to the Prodigious Publisher Lords that controlled the Book World, and found none. Back at the entrance gate, the Gatekeeper’s Agents who weren’t accepting queries, stopped them from entering again, and the Aspiring Writers’ fell to their knees again and cried in hopelessness and desperation. Everything became meaningless outside of the Book World. The land outside was dark, and bleak, without form and meaning.

On the fifth day, the Aspiring Writers revolted and decided to publish their own books, while the notable Great American Writers with their Gatekeeper Agents and Prodigious Publishers  called the Aspriring Writers by a new name: Self-Published.

But, by  the sixth day the Prolific Readers began to find what the Aspiring Writers wrote, and the Gatekeeper Agents, together with the Prodigious Publishers, fell to their knees and cried.

And on the seventh day, the God of Books, a great force in all the Earth, called Amazon, spoke to the Aspiring Writers and said, “Take Control with Independent Publishing. With my independent publishing services you can reach millions of readers worldwide and keep control of your own work. It’s fast and easy to publish your print book with CreateSpace, your digital book with Kindle Direct Publishing and create an audiobook with ACX. “

And, with that, the Self Published flourished, and it was a whole new world.

Kids, Please Help Me Color Corte Magore


Coloring Corte Magore
Please have your kids color this page. I’d love it if you shared their art with me on my wall at http://www.facebook.com/toniaallengould

Finding Corte Magore


Check out this teaser video for Samuel T. Moore of Corte Magore, an animated children’s picture book with narration and an original musical score.

Where on Earth is Corte Magore anyway?


Release date Poster
Where on Earth is Corte Magore? One author wants to make a fictional island a real place, to show children that it is okay to dream.

Until now, you wouldn’t have been able to find Corte Magore on any map. Now that Samuel T. Moore has discovered this beautiful place, we had to have a map created just so kids could find it. In the coming months, be on the lookout for more news and information on Corte Magore, and how this fictional place may actually become very real one day…because the author of Samuel T. Moore of Corte Magore, wants to teach children that its okay to dream.

Can your kids find Corte Magore on the map? Look closely and they might actually find Sam’s hut.

An interactive and animated children’s picture book, Samuel T. Moore of Corte Magore (Coming Soon!)


Check out my new teaser video for Samuel T. Moore of Corte Magore.

Because Every Fictional Fiddler Crab Needs a Fiddle and a Bow


I had the distinct pleasure of going down to Huntington Beach to catch Robby Armstrong’s act live. You wouldn’t believe the energy Robby exudes when he’s singing and playing on the guitar. Meet Emily Kilimnik, the awesome fiddler behind the music in Robby Armstrong’s original musical score he wrote, produced and directed for Samuel T. Moore of Corte Magore, my children’s picture book slated to release on 7/1/13. Robby Armstrong is one very talented individual and I can’t wait for you to hear the amazing music he created for a crab trying to find a home.

That’s a Coconut on the Ground, Not a Pile of Poo


My animated children’s #picturebook is almost out of production and I am ecstatic. The publisher is just working on a couple of little tweaks and it’s complete! Please be sure to follow my Author’s Page on Facebook, too. I’ll be posting the latest news about my book’s release there.

What a pleasure it has been to collaborate with so many incredibly talented people on Samuel T. Moore of Corte Magore. Just look at all these wonderful people I have to thank!

CreditsFinal

Countdown to Corte Magore


One month to go until Samuel T. Moore is released on iTunes. The book is almost out of production!

Ask Me Anything


My journey to become a children’s picture book author has been an interesting and winding tale, in and of itself.  Ask me anything.  I’d love to answer your questions.

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Releasing on ITunes Soon


Samuel T. Moore of Corte Magore, an animated and narrated children’s picture book releases on 7/1/13!

Author Announces Release Date of #Animated #Childrens #Picturebook


Author Announces Release Date

Author, Tonia Allen Gould, announces the release date of her animated and narrated children’s picture book, coming on 7/1/13 on iTunes.

Finding Value in Creativity


Copyright Tonia Allen Gould, All Rights Reserved
Copyright Tonia Allen Gould, All Rights Reserved

 What’s an idea? The mere concept of an idea is difficult, maybe even impossible to perfectly define. Even notable philosophers couldn’t seem to agree on what an idea truly means. The Free Dictionary Online indicates that according to the philosophy of Plato, the definition of an idea “is an archetype of which a corresponding being in phenomenal reality is an imperfect replica.” The web source goes on to say that according to the philosophy of Kant, “an idea is a concept of reason that is transcendent but nonempiral.” But, even Hagel said it differently. He claimed that an idea means “absolute truth; the complete and ultimate product of reason.” In the dictionary, the definition of an idea reads “something, such as a thought or conception that potentially or actually exists in the mind as a product of mental activity.”

To me, an idea is something that begins as a glimmer; a mere flicker in the mind that can suddenly grab hold, and unfold through any period of time, like the single root of the ivy plant that grounds itself deeply into the soil before it grows upwards, clinging to a wall with its tiny tentacles, reaching out and hanging on, until it forms its own shape and dimension. The ivy grows and grows, like no other ivy plant in existence, and reaches for the sun in a way that suits itself in order to flourish. Like an idea, the ivy didn’t plant itself. Someone had to place it there. The gardener of the ivy had to have foresight to buy or rent the house, invest in the fertilizer and the soil and the tools; he had to invest in the plant and spend his time digging the hole and planting it in the hopes that it would grow.

Like the gardener; creative professionals must make an investment in time, be committed to the outcome, and diligently work to understand and meet the project objectives.  That’s a lot of footwork and fancy dancing already.  But, what about the ideas you generate…those tiny seedlings of thought, that grew and took shape and added a dimension to the project that were unlike every other idea before it…those absolute truths…those nonempiral transcendent concepts of reason…those imperfect replicas…what about those? Those ideas, my friends, have value and they are your greatest asset. Sometimes, we forget that and give them away too freely, as if they have no value.  So if you’re questioning your creative worth, maybe you should start looking first at your assets.  #yourideashaveworth

Cover Art


Sam Looks Around
Sam Looks Around

Page 4 Sample Voice-Over Work for Samuel T. Moore of Corte Magore


I had the distinct pleasure of working with Steve McCoy, a broadcaster with a voice you won’t ever forget, on my children’s picture book project this past week.
Check out his narrative voice on Page 4 of my interactive children’s picture book. Page 4 Narration

Remember Who You Are


Simba: Father?!
Mufasa’s ghost: Simba, you have forgotten me.
Simba: No! How could I?
Mufasa’s ghost: You have forgotten who you are and so have forgotten me. Look inside yourself Simba. You are more than what you have become. You must take your place in the circle of life.
Simba: How can I go back!? I’m not who I used be!
Mufasa’s ghost: Remember who you are.
©Disney

My father was a salesman. I don’t think I realized this when I was a little kid growing up in the Midwest, but he definitely was one, even though his real occupation was working as a foreman for the Indiana State Highway Department. Back then, I’d spend time with my dad who was always looking to find ways to supplement his income to make an honest living. On weekends, Dad would drive me around in one of his old, beat-up cars or trucks he fixed-up himself. My family and I wouldn’t get too used to whatever vehicle he was driving at the moment, as it generally wouldn’t stay around long. The car merely served as a short-term means of transportation, and a roving billboard that advertised its own sale. While he didn’t have any long term relationship with the vehicle, he did have a certain attachment to it that came from having pride in his work, illustrated through his own mechanical abilities, which enabled him to fix things that were broken.

On any given Sunday, Dad and I would be out on a mission, looking for other “For Sale” signs on tractors, lawn mowers, cars, trucks, boats or trailers parked haphazardly in some stranger’s yard. We’d spend hours on end in search of whatever we could find that not only suited Dad’s liking but also matched his mechanical skills to buy, fix-up and sell again for a profit.

On any one of those days, my handsome dad would pull our car into some random driveway, climb out, smooth back his hair, hoist his pants and walk confidently up to knock on the stranger’s door as I stayed lingering, paces behind. “I’m here about the lawnmower you’ve got for sale out front,” he’d say, and then he’d follow the owner out to the yard to look the product over, while I stood quietly nearby.  I learned a thing or two about the basics of selling alongside my dad back then. After all, he was the master of the “wheel and deal,” and one of the best negotiators I’ve ever met. But while my father would sometimes negotiate the terms of the sale or offer a barter or trade when he didn’t have just enough money, the biggest lesson I learned back then is that my father, ultimately, didn’t mind paying a fair price for the right product.

Part of my father’s “business plan” included his self-reliance on his mechanical knowledge and his ability to fix-up something that was broken, while still keeping in mind its full potential or value. This is what differentiated him from other buyers and sellers in the local area. He understood the cost of parts and labor as well as what was involved in buying something that needed to be fixed for resale. He’d buy it, only if he felt he could breathe new life into it and if he was guaranteed a profit for it when he turned the product.

Looking back on all this now, I realize my father would have made an amazing entrepreneur/business owner. He had the right mindset and business acumen. He never compromised who he was or deviated from his goal of turning a profit to put food on the table or to simply provide for his family. He’d buy something. He’d fix it up. He’d resell it. And, then he’d start that process over and over again, honestly and fairly, always being mindful of his profit margins along the way. If he were still around today, and if he had an actual business, I know that he wouldn’t have wavered from his business approach much along the way. After all, he was in the business of making money.

While all of this may be nothing more than simple lessons I learned early on in life, they made a fairly significant impact on me, nonetheless. In this crazy, mixed-up economy we are experiencing today, it’s so easy to become desperate and to sell yourself, your qualifications and your talents short. If you devise the perfect formula for success, it should include differentiating yourself to create value, to make an impact and to stand out, while still minding those margins to make sure you get fairly compensated in the process of all of that hard work and steadfast determination. For my promotional products industry friends, remember to rely more heavily on what you know: Buy a product, fix it up with your client’s brand and sell it–at a fair and honest price. Showcase your skills and knowledge, and this will differentiate you from the masses. “Remember who you are,” but most importantly, don’t compromise yourself along the way.

 

How Did it Get So Late So Soon?


We moved our daughter into her dorm at Loyola Marymount University this week.  I haven’t found the right words to express how I’m feeling.  Someone very special sent the following to me from a writer I admire very much.

 

How did it get so late so soon?

It’s night before it’s afternoon.

December is here before it’s June.

My goodness how the time is flewn.

How did it get so late so soon?

Dr.  Seuss

 

When It Comes in Threes (The first six pages of my novel, unedited).


I’m about ninety, 8.5’x11″ pages into writing my first novel. I sure would enjoy some feedback on the first six pages from people in my network. Thanking anyone in advance who takes the time to read this, and please remember this is unedited, for the most part.

When It Comes in Threes

by TONIA ALLEN GOULD

Prologue:

Right before you die, your feet turn white and your legs get all mottled-up in color somewhere between the vibrant hues of purple and blue. You can’t see your legs and feet anymore, because you’re immobile and on your back, where you have been placed, in your final resting pose by your nurse. Your hearing is strong, and the audible whispers of the people around you confirm what is happening to the body that you can no longer see or feel. It frightens everyone around you to watch the metamorphism as your organs begin to shut down, one-by-one. Life, or what was left of it, leaves your eyes long before this, before your body becomes a chameleon and starts to change its colors.

The bright blue eyes that you once had are now dark and glassy and all fogged up. The people around you become nothing more than clouded, living and breathing visions through your own drug-induced, fog daze. Thankfully, the morphine you have been administered takes the edge off of anything that resembles pain.

It takes you awhile to focus in on your surroundings and find who you are looking for as you scan through the sea of faces hovering over you. You give an obligatory nod to each new one you see to let them know, that you know, that they are there. These are the people who have come to watch you die, but your pride won’t allow you to do it in front of them.

While your family is gripping your hands and holding you tight; you stare off, for a time, into a place that only the dying can see. You’ve just started to entertain the prospect of going there and start to play with your own breath to see if you can stop the beating of your own heart, but you’re not quite powerful enough for that. Also, you’re not ready yet, because people have come to pay their respects, and waiting is the right thing to do.

Your loved ones seem more prepared for you to go than you are because they don’t want you to suffer anymore. In those brief moments you have to escape within yourself, you admit, if only for a fleeting second that you are scared. But, by now; you’ve ultimately come to grips with your destiny. You know you will soon die, and suddenly you have an altruistic sense of what that really means.

You muster up just enough energy and final breath to say goodbye to all the people that float in, and drift around you; a steady influx of people that rattle the door every time they enter your personal space and pull you away from where you almost went. You’re just lucid enough to stay awake, because you owe it to them, and know it’s important that they get to say their final goodbyes. They are the people that care about you the most, the ones who have come to bid their final farewells, and you chalk off the people who didn’t; they are now permanently erased from your mind.

You tell everyone that you love them, and you say it with your eyes too, because speaking takes too much out of you. This time, you mean it with all of your heart and soul, and in a way that only the dying can feel, and you wish you had the words and the voice and a loudspeaker so that you are sure that they know. Those people who stand over you, lurking, are hoping and praying that you’ll die soon, while they are watching, because secretly they are in awe of your teeter-totter between life and death, but mostly because they don’t want to watch you feel any more pain. They have no qualms about telling you that it’s alright to go, and that they’ll see you on the other side. But, you’re not quite sure that is where you’ll end up.

Miraculously, your closest loved-ones, your children and your spouse, are each willing you to live and praying for you to die at the same time. They are silently begging you with their own eyes to stay, as if you have some degree of say in the matter. They also are praying that you’ll be taken comfortably and without any further degree of suffering. They are conflicted by this push/pull of both willing you to live and willing you to die. These people are the ones with words still left unspoken. They have unresolved issues with you about how you lived your life, and how that impacted them. You know they are in turmoil, and even though you took so much from them, and caused them so much pain, they are still there—forgiving you for the life you lived, and letting go of whatever was left of what they were still holding onto. The guilt of this and of dying consumes you. You’ve caused everyone so much pain already, and you know that they will be there when you take your last breath. If only you had more time, then maybe you’d undo some of the things that you did.

Chapter 1: The Journey

Less than twenty-four hours earlier, I was sitting with my husband under the pavilion in our backyard, sheltered from the sun, snacking on real images of my home and life, with my laptop finally open, pecking away at that novel I’m only half-way finished writing. Occasionally, I would glance-up to watch my son’s newly perfected dive permeating the pool’s crystal clear surface. When his head broke the water each time, and he managed to catch his breath again, he would look up at me to see if I had been watching him. I’d smile, he’d swim to the edge of the pool and get out and do it again. I sat there for hours, watching him, and reveling in the fact that my husband was home from his business travels for a spell, both of us content to just sit there, and just be home together again for a while. Both of us, I’m sure, sat their wondering what our lives would be like, just the three of us, when my daughter, Gabriella finally left for the University of Colorado at Boulder in just two short weeks.

But, as anyone knows who has ever suffered any degree of loss, life can turn on you like a dime. Here it is now, vast and wide, and staring me straight in the face from the window of a Boeing 767. I rub the misty, double-paned glass, and realize the drops of moisture are only present on the outside of the window. I resolve myself to settle into my seat and relax during the four-hour flight from Los Angeles to Detroit. Jesus. How did I even get here? Hopping on a plane wasn’t part of any one of the carefully laid-out plans I had for myself today.

The flight attendants’ finally prepare themselves for take-off and the plane gains speed and shimmies down the runway and I am almost instantly and immensely humbled by the intense sunset glowing starboard, burning hot like a California wildfire. The distant fiery blaze ignites the horizon, as the plane rises and ascends to the West over the Pacific, as one lone tear traces my face, and lingers a moment on my chin before dropping to a small, wet stain on my white linen shirt. I haven’t the energy to wipe it away. Already it has been a very long day and I wish that I was home with my family having the backyard barbecue we had planned with our friends, The Coopers.

Like my tears, the sunset begins to fade and the other passengers fall quiet as they reach up to turn off their seat lights. It is in this instance that I welcome the sudden hushed voices in the cabin along with the steady hum of the plane’s engine. Somehow, I am soothed, like a baby who is quieted by the constant purr of a washing machine or a vacuum cleaner despite her mother’s own desperation to calm her. Turning again to face the window, I just barely catch the sight of the sun as it finally dips and then drops, disappearing entirely into the horizon as the plane continues to rise up over the Pacific where it finally makes its subtle turn towards the East and back to the place where I was born. The magnificent peace of the sunset coupled with the plane sailing through the air, penetrating the clouds, quiets my mind for the first time today and I surrender to the beauty and enormity of it all. I have never felt so small.

My circumstances preclude me from getting up to use the restroom, although I really have to go. I’ve had to pee since I pulled out of my driveway to make the sixty-minute commute to LAX from my suburban bedroom community in Agoura Hills, located just northwest of Los Angeles. I wish now, too late, that I had used the restroom at the airport, mostly because the small, dark-haired woman with a pixie haircut who sat next to me appeared to be hunkered down for the night. Coiled up neatly into herself, her tiny frame was completely shrouded by the airline-issued red, micro-fleece blanket.

My seatmate stirred only once when the plane shook from a bit of turbulence. I wondered how many people before her have used the very same blanket she cuddled with so contentedly, and I imagined that it had never been washed by the airline. A bit of bile rises in my throat and I am sickened momentarily by the thought of someone else before her wiping their nose or slobbering on the blanket that she surely thinks is her own now. I don’t even want to think about the thinly covered pillow that rests behind my own head which was propped against the window. I was happy to have been assigned a window seat so I would have someplace to rest my head. At least my husband had the foresight to take care of that detail for me when he desperately raced to book my emergency flight back to the Midwest.

I really didn’t want to talk to anyone right now, particularly not a stranger who might like to engage in small talk. Tonight I was lucky. I usually end-up sitting next to some chatty person wanting to know what I did for a living or asking me other trivial questions that, in my opinion, a perfect stranger should never ask another. Besides, I really wanted to be alone with my thoughts to take the inevitable journey down my old and cobbled memory lane. This is a one journey I wouldn’t necessarily be taking right now if it were not for today’s earlier events.

True, it has been some time since I have allowed myself to dig-up the old decaying bones of my somewhat repressed childhood. Something told me that I should do it now, on my own terms. Otherwise, all of those memories and emotions will come flooding back to me tomorrow morning, in one giant sensory and environmental overload the moment I pulled my rental car into my parent’s driveway.

Finding myself unable to sleep, I finally succumb to the nagging, incessant urge to get out my laptop. I bend over at the waist and stretch my right hand as far as it will reach and poke around for my backpack that is jammed inextricably under the seat in front of me. I am aware that the tall man sitting there feels the commotion and I hope not to make him my mortal enemy on the trip as a result of my restlessness. Unzipping my bag and extracting the computer; I immediately revel in the thought of using it for something other than to rifle through various client presentations or to check email. It’s rare for me to “turn-off” work, but I know I won’t be able to do much for my marketing business this week when I am back in the Midwest dealing with the latest Colbert Family upheaval.

Reflections


I sat under the pavilion sheltered from the sun, snacking on real images of my home and life, with my laptop finally open, pecking away at that novel I’ve only half-way finished writing. Occasionally, I would glance up to watch my son’s newly perfected dive permeating the pool’s crystal clear surface, and revel in the fact that hubby was home from his travels for a spell. Both of us, I’m sure, wondering what life will be like, just the three of us, when my daughter left our foursome to begin her journey off at college.

20120812-173346.jpg

Perfect Rose

Perfect Rose

A bit of budding summer in my garden.


Perfect Rose

A bit of budding summer in my garden.

Remember Who You Are


ImageOriginally Written by Tonia Allen Gould for PromoKitchen.com.

Simba: Father?!
Mufasa’s ghost: Simba, you have forgotten me.
Simba: No! How could I?
Mufasa’s ghost: You have forgotten who you are and so have forgotten me. Look inside yourself Simba. You are more than what you have become. You must take your place in the circle of life.
Simba: How can I go back!? I’m not who I used be!
Mufasa’s ghost: Remember who you are.
©Disney

My father was a salesman. I don’t think I realized it when I was a kid growing up in the Midwest, but, still he was one, even though he worked as a foreman for the Indiana State Highway Department. Back then, I’d spend time with my dad who was always looking to supplement his income to make an honest living. On weekends, Dad would drive me around in one of his old, beat-up cars or trucks he fixed-up himself. My family and I wouldn’t get too used to whatever vehicle he was driving at the moment, as it generally wouldn’t stay around long. The car merely served as a short-term means of transportation, and a roving billboard that advertised its own sale. While he didn’t have any long term relationship with the vehicle, he did have a certain attachment to it that came from having pride in his work, through his mechanical abilities, which enabled him to fix things that were broken.

On any given Sunday, Dad and I would be out on a mission, looking for other “For Sale” signs on tractors, lawn mowers, cars, trucks, boats or trailers parked haphazardly in some stranger’s yard. We’d spend hours-on-end in search of whatever we could find that suited Dad’s liking and matched his mechanical skills to buy, fix-up and sell again for a profit.

On any one of those days, my handsome dad would pull our car into some random driveway, climb out, smooth back his hair, hoist his pants and walk confidently up to knock on the stranger’s door as I stayed lingering, paces behind. “I’m here about the lawnmower you’ve got for sale out front,” he’d say, and then he’d follow the owner out to the yard to look the product over, while I stood quietly nearby. I learned a thing or two about the basics of selling alongside my dad back then. After all, he was the master of the “wheel and deal,” and one of the best negotiators I’ve ever met. But while my father would sometimes negotiate the terms of the sale or offer a barter or trade when he didn’t have just enough money, the biggest lesson I learned back then was that my father didn’t mind paying a fair price for something he wanted.

Part of my father’s “business plan” included his self-reliance on his mechanical knowledge and his ability to fix-up something that was broken, while still keeping in mind its full potential or value. This is what differentiated him from other buyers and sellers in the local area. He understood the cost of parts and labor as well as what was involved in buying something that needed to be fixed for resale. He’d buy it, if he felt he could breathe new life into it and if he was guaranteed a profit for it when he turned the product.

Looking back on all this now, I realize my father would have made an amazing entrepreneur/business owner. He had the right mindset and business acumen. He never compromised who he was or deviated from his goal of turning a profit to put food on the table or to simply provide for his family. He’d buy something. He’d fix it up. He’d resell it. And, then he’d start that process over and over again, honestly and fairly, always being mindful of his profit margins along the way. If he were still around today, and if he had an actual business, I know that he wouldn’t have wavered from his business approach much along the way. After all, he was in the business of making money.

While all of this may be nothing more than simple lessons I learned early on in life, they made a fairly significant impact on me, nonetheless. In this crazy, mixed-up economy we are experiencing today, it’s so easy to become desperate and to sell yourself, your qualifications and your talents short. If you devise the perfect formula for success, it should include differentiating yourself to create value, to make an impact and to stand out, while still minding those margins to make sure you get fairly compensated in the process of all of that hard work and steadfast determination. Rely more heavily on what you know: Buy a product, fix it up with your client’s brand and sell it–at a fair and honest price. Showcase your skills and knowledge, and this will differentiate you from the masses. “Remember who you are,” but most importantly, don’t compromise yourself along the way.

Tonia Allen Gould is President/CEO of TAG! The Creative Source, a consumer promotions and marketing agency headquartered in California.

1993 and the Rena Lopez Story


The year was 1993, and I just landed a sales job in downtown Los Angeles working for a national digital imaging and photographic lab that catered mostly to clients in the cosmetic, architectural, advertising and entertainment industries. It was my first corporate job, and one where a suit and high heels were my standard, typical attire. I’m pretty sure, back then, the term “business casual” had not yet been invented.

The offices were stunning, and the location at Sixth and Olive was ideal for me, the new recruit whose assigned territory was downtown LA to the Mid-Wilshire area. I had the one enviable job of being able to walk to many of my client’s offices, or at most, have to endure a ten-minute drive across town to get to wherever I was going, unlike some of my counterparts whose territories were spread across the Greater Los Angeles area.

The offices were stunning and beautiful with black and white checkerboard floors and splashes of red throughout the interior. I loved hearing the echo of my high heels clip-clapping across the floor at my new corporate gig every morning as I arrived at my cubicle. Once there, I’d drop my briefcase on the floor and reach in it and grab my Franklin Day Planner and start my busy day. The best tools I had were my pen and phone. Outside of those two things along with my planner, files on my desk, some notes and a gun metal grey recipe card box; my desk area was almost always free from clutter. On the occasion that I had to write a client letter to pop in the day’s mail; I’d turn around in my swivel chair and check to see if anyone else was on the one office computer stationed towards the back of the room. Life sure seemed easier back then.

Every Thursday morning from the hours of 10:30-12:00; all the salespeople in the company had to be at their desks for our scheduled “Phone-a-Thon”. This is the one day in the week where we’d make prospecting phone calls to targeted accounts from caveats used to train us to overcome objections. During this set allotted time; we weren’t allowed to take incoming phone calls or schedule meetings outside of the office. My boss, Deirdre, made sure of it. Afterwards, we’d all meet in the conference room to talk about our success and failures from the phone calls we made.

Every Thursday morning before I began my cold-calling routine, I would open up my recipe card box and review each card with my “future” client’s names on them. On the back of each card; I’d check my last date of contact. One lone divider separated the cards. All my prospective leads went to the front of the box. If I got someone’s voice mail, I would move the card to the back of the first deck in front of the divider. I would also move the cards of people I couldn’t get an appointment with behind the divider, thinking I’d try them again in three months. Looking back on it; it may have been an archaic system, but it worked for me and helped me to get the job done.

Each Thursday, I would try to get a gal named Rena Lopez from First Interstate Bank on the phone; and every Thursday morning, week-after-week; I’d get her voice mail. I’d always leave some new and different message telling Rena that I would try her again the following week, and I always did just that. For ten weeks; I never gave up on Rena. I was after all, committed to her and she had by then, represented somewhat of a significant challenge to me. On the eleventh week; assuming I was getting her voice mail again; I began to leave a message with my standard, “Hi Rena,” when she finally spoke. “Tonia?” she said, “Oh good! It is you! I’ve meant to call you. Anyway, you are one of the most pleasant pains in the derriere, I’ve ever come across! What you don’t know is that every week, from 10:30 to noon, I’m in a meeting with my boss! You only got me today, because he’s out sick!” I laughed and said that I was so glad to finally reach her. She asked me to walk up Bunker Hill to see her right away. If you’ve ever worked downtown LA; you’d know that that’s an arduous hike straight up an oddly placed, giant hill. I remember it was a brisk walk and I was feeling elated and confident the whole way. I couldn’t wait to meet Rena Lopez!

Long story short, I stepped away from that meeting with a rather large purchase order. I didn’t have to sell myself or my company to Rena. By then I had already established rapport. I think it’s fair to say, a “typical” sales professional would have already given up on Rena, but I was no typical sales professional. I loved a good challenge!

There are some significant lessons in all of this pondering back to my days of yore. I’m not suggesting you give up on technology and lose your computer or your Microsoft Outlook program. Clearly, those technological advancements and others like them since the early 1990’s, have come a long way, and have made my life as a business owner and sales professional improve immensely. But, there’s something to be said about a good, solid system that keeps you grounded and focused, like mine and my trusty, old recipe card box.

My success with Rena Lopez, and other clients like her also had to do with the set date and time every week that I put away to prospect. Be sure to carve out some time on your calendar and stick to it, and also be sure to implement software (or, a recipe card box if you prefer!) that tracks your leads and calls. And most importantly, don’t give up too soon on prospects who haven’t called you back. People are shuffling a lot of work around these days and they may not have the time to get back to you. Consistency really pays off. Who knows, your next prospect could be your Rena.

Snow Days!


The other evening, my husband sat me down for “a talk.”  I should’ve realized something was up when he paused the football game he was watching and then got up to pour me a glass of wine before he sat down across from me and started to speak.  “You know…I’ve been thinking,” he started, apprehensively.  “I’ve been thinking that we’re sending our kids the wrong message with all the excess every year for Christmas.  I think this year, we should keep things simple and not go too overboard,” he said. 

At this point, my brain went into instant recall to last Christmas.  “Uh-oh,” I thought.  Last year, I promised him a Christmas of moderation too, but it took nearly two hours for the family to open all of their presents.  It wasn’t the value of the gifts or how much really, I had spent that concerned my husband; it was the sheer number of presents that magically appeared under the Christmas tree, and it all looked and felt, excessive.  It wasn’t that I had intended to buy all of those gifts, either.  I had poorly planned Christmas and second-guessed myself up to the last-minute, and continued to buy more and more.  The kids opened each gift, one after the other.  They didn’t spend much time on each one and couldn’t wait to open the next.  My husband was right.  I had gone overboard on Christmas once again, and single-handedly, I lost track of what Christmas really meant to me. 

When I was a kid, Christmas gifts were sometimes sparse under our tree back home in Indiana, but still; we could always count on the fact that they would be there waiting for us, each marked with our names, and there by Christmas morning.  Back then, my father, who has since passed, was a supervisor for the Indiana State Department of Highways and he always made sure to take all the overtime he could, so that he could afford Christmas for his wife and three kids.  The phone would ring in the middle of the nights he would be on call, and he would selflessly, pull himself up out of bed to go out to plow the roads, together with his men.   

I remember those blustery nights, when the temperatures would drop well below zero, when Northern Indiana would get pummeled by all that icy, lake-effect snow sent down from Lake Michigan.  Mom would get up with my father, pour him his coffee in his thermos and watch as he’d walk out the door.  Those nights, she’d sit in the kitchen and listen to the police scanner, hoping that her own husband would be alright, out there in those sometimes, near-blizzard conditions. There were many days and nights in the wintertime when dad wouldn’t even get to come home because he was out there working, plowing roads so people could pass to do their holiday shopping and so that he could earn enough money to put presents under his own family’s tree.  For some, those days were called Snow Days and that meant that kids got to miss school.  But for us, a snow day meant that dad probably wouldn’t be coming home. 

Looking back on all of that now, I realize that working overtime was optional for my dad, like many public service providers.  It wasn’t something that he had to do; he didn’t have to get up night after night and brave the chilly night’s air.   After all, my dad was a supervisor and he could have sent any of his men out in his replace, but he didn’t.  Selflessly, my father climbed out of his own warm bed, put on his coveralls and boots and went out into those cold, blustery nights to plow the roads. 

I wrote this today to remind myself of what the Christmas season means to me.  In addition to celebrating Christ’s birth; it’s all about the time of year where we remember from where we came and learning to give selflessly, not excessively.

“43-04-10-7 Station-H-KFR640,” was the call my father made back to the highway department when his state-issued truck arrived safely, back in our driveway.   We’d always hear it loud and clear, coming through the scanner tucked on top of the refrigerator, and we would watch as our mother would shut it off, just before my father walked the front door. 

Merry Christmas!

Baby’s Got Her Humor Back


I lost my sense of humor almost four weeks ago. It disappeared suddenly when I learned that someone who works for me, someone I cared a lot about, was hanging onto his life in a near-fatal car crash. What became immensely clear was that someone in our little family at TAG! The Creative Source was in trouble, and for the first time in seventeen years, “doing business” suddenly felt trivial and lacked significance. I felt guilty picking up the phone. Smiling or laughing was out of the question. And, like any mother; I worried that this young; twenty-three-year-old man wouldn’t pull through, after learning that he had something like a five per cent chance of surviving.

Catastrophic events in small businesses create snowball effects that you can’t even begin to imagine unless you work for one or own one that has been through one. People don’t deal with crisis well in general and they cease to function when they are traumatized. Traumatized people think and behave differently, and character becomes unbalanced.  Add work to the mix and projects get shifted, pushed off and even delayed. Traumatized people at work look out the window and the sky seems darker than it would on an ordinary day when life was normal and everyone was sitting in their respective chairs.

Small businesses are like families that lack only a dinner table. You get to know each other intimately. When one family member is missing; it’s different, altered and maybe never the same again. After the token, single day a small business owner “gets” to feel the pain that everyone else is feeling, the owner has to rise to the challenge, react and keep things moving along. Any good leader will tell you; even in crisis mode, the small business owner has to pick themselves up, stand tall and no matter what, they have to remember that the business is a living, breathing entity of its own. It has to go on.  Pushing the business back into forward momentum can be perceived as selfish, and the business owner walks a tightrope for awhile.  But, if the business owner doesn’t react, people could be out of jobs if clients reassemble and land elsewhere.

So, as a small business owner, I had no other choice but to keep things progressing along, shuffling duties, taking on extra responsibilities, listening and trying to keep people focused on the tasks at hand. We had some fallout. But, four weeks later; we’re better and stronger because of it. We’ll know better how to handle chaos and confusion next time.  Next time; I’ll know what to do.

So, as I mentioned; I completely displaced my sense of humor. It was gone, forever, I thought.  (You lose perspective when you are overwhelmed and fatigued). But, I finally found it again, although it took a couple of important events for me to locate it.  Last Saturday night, I ended-up at a small industry party in Dana Point, CA. Somewhere around 1:00 AM; I phoned for a cab to get me back to my hotel while a friend was listening to the conversation nearby. The operator at Yellow Cab asked me for my street name. I said, “Camino Capistrano.” The operator said, “Can you spell Camino?” I spelled it, “C-A-M-I-N-O”.  He said, “I’m sorry; I didn’t catch that.”  I spelled it once more and again he said, “I’m sorry, I still didn’t catch that.”  Frustrated and ready to give up, I said,  “Let me try it this way.  Candy. Apple. Mary. Isotope.” As soon as I said isotope, my friend and I started laughing so hard that I couldn’t finish the call.  Even the operator was laughing. Tears were streaming down our faces. We couldn’t stop; we were literally possessed by laughter.  For me, this otherwise, non-momentous occasion signified the first time in four weeks that I had really smiled or laughed at all.

Yesterday, I finally heard from my employee and friend who almost died. His voice was as clear and confident as if he were sitting in the office next to me. “Hi Tonia,” he said, and inwardly, I started to cry.  After ten minutes of talking to him and learning from him, in his own words, that he was going to be just fine; I hung up the phone and laughed and laughed and laughed. Laughter really is the best medicine, and now, finally, Baby’s got her humor back.

“My great hope is to laugh as much as I cry; to get my work done and try to love somebody and have the courage to accept the love in return.”
Maya Angelou

Tonia Gould | See.Me


All Rights Reserved
Roadography

Tonia Gould | See.Me.

Check out my portfolio called Roadography, a series of portraits captured and edited completely from an iPhone while in motion. The entire collection has been shot from the passenger perspective in cars, planes and trains, or otherwise moving vehicles. These photographs remind me that even while in motion, the world is still tangible and within my reach, if only I could slow down and enjoy it. I’ve come to love the graininess and imperfections of taking photographs from a mobile phone in an world that would otherwise be passing me by. 

Click here and don’t forget to vote for me in this international photography competition:  Tonia Gould | See.Me

To Be Uncouth


Random photo, gleaned from the web.

To Be Uncouth

I’m thinking about the word “uncouth”.   It’s one of my all time favorite words.  It means to lack in manners, refinement or grace. Refinement and grace are both learned behaviors throughout a long period of time. People are excused, in my book, from lacking in refinement or grace because maybe they weren’t ever exposed to what those things are.  Simply put, you can’t blame someone for becoming a product of their environment.   In some people’s lives, being graceful and refined isn’t a requirement to live and breathe, and that’s alright.  But, lacking in good manners is inexcusable in my opinion, because all you have to do is open your eyes and look around you to find good people with good manners to use as your examples throughout your lifetime.  I think the word “uncouth” has the propensity to open up all sorts of debates about nature vs. nurture.  Does anyone want to debate or spar with me on this one? 
 
 

For the Guy in the Front Row


The Advertising Specialty Institute (ASI), the largest media and marketing organization serving the promotional products industry, invited me to speak at their shows last year on “Building Killer Campaigns.” Sometime soon; I’ll write about the preparation involved in public speaking and about my journey to my first hour-long speaking engagement. (Leading up to this point, I had only served on industry panels with a moderator and at least two other speakers). But, I don’t want to write about that long, winding road that leads to public speaking just yet. Today, I’m more compelled to write about something amazing that happened while I was speaking at ASI Show San Diego.

Somewhere during the middle of my presentation; I made eye contact with a person in the audience for a bit too long and lost my stride. I stumbled for just a few seconds trying to find the right words and my presentation went in a new direction, one that surprised me and my colleagues who were sitting in the audience, both of whom knew how the presentation was “supposed” to go. Since I was fairly rehearsed, I could tell by their bewildered faces that they knew I was walking into unknown terrain, but I could also see their relief when my new material managed to stay true to my slides.

Quickly, I caught my stride once again, and everything started to fall right back into place. However, not long after the misstep, one of my colleagues motions her watch and indicates that we have twenty minutes left, but I misunderstood and thought she meant that I had only been speaking for twenty minutes.

Twenty minutes? Only? In my head, I rationalized that I was talking way too fast. Tactically, I was now dealing both with the new direction I was taking in my presentation and trying to figure out how to slow the whole thing way down. If you’ve ever spoken in front of an audience before, you know that’s an awful lot of brain exercise in one standing; it’s like the equivalent of being the conductor and the one man band, at the same time.

So, I needed to kill some time, or so I thought I did. There was really only one thing to do and that was to engage my audience more. That meant that I would need to stop talking for a spell and get my audience to do some of the talking. I had just been talking to them about brainstorming ideas for a movie title which I used as a sample campaign. We had covered the synopsis, the movie trailer, the project scope, the creative assets and elements, and brainstorming ideas. I was just getting ready to share with

them ideas that came out of our own in-house brainstorming session at TAG! But, in effort to ease the pace; I decided to ask the audience for their ideas for the movie campaign. So, I began conducting a real-life brainstorming session with them. I reminded the audience that no idea was a bad one while brainstorming, and that brainstorming is all about free-wheeling group discussion. I encouraged them to throw ideas out there to see where they land and that some of the best ideas spawn from someone else’s. Hands suddenly flew-up everywhere and my presentation, the culmination of two month’s work and preparation, took life.

Inadvertently, the discussion became highly interactive. The impromptu brainstorming session drove my earlier talking points home. Still, I got them to think harder. Rather than saying NO to any of their ideas, I probed, “Is that idea useful? Is it functional or feasible? Does it fit the client’s needs and wants? Does it meet the project scope? Was it around budget? It was beautiful, the hands kept flying up and one idea after the other took flight, each one spurring a new idea from the next participant. And, then I asked, ”

Can it be decorated or imprinted to convey the message?” That’s when it happened; that’s when the guy in the front row asked the question, “What’s an imprint?” For the audience, it was an immediate buzz kill, because to our industry; the imprint to the promotional product is like the paint to the painter or the hair to the stylist. This guy in the front row was a real newbie with probably no more than five minutes in the industry under his belt. I answered his question as informatively and delicately as I could and moved through to the end of my presentation. Like all presenters that day; I ran ten minutes late, but the whole experience was exhilarating. What I learned that day was that great things can happen from making mistakes. But the real lesson was the one I still had to teach. That came afterwards when a group of people approached me, and told me that they learned a lot from my session. One woman began to apologize profusely for the guy in the first row and for his total lack of knowledge about our business. She said, “I’m so sorry you had to deal with that.” I looked at her and smiled and said, “I appreciate your concern. I’ve been in the industry for a long time. I’m ready to share my skills and knowledge. I’m here speaking today because of the guy in the front row. He’s the one I’m trying to reach.”

TAG! is a consumer promotions and marketing agency specializing in the effective use of promotional products in the marketing mix. We assist buyers who are looking for products to generate traffic, leads or sales while delivering measurable ROI.

Lost Pup and Cupcakes


A little over a week ago, a local realtor sent out a query to everyone in our neighborhood that read, “Recognize this dog? She was found this morning in Santa Rosa Valley near Pradera! Help in finding her owner please. No tag – but she has a pink collar.”

The photo pulled on my heartstrings and I immediately responded, “She looks so sweet. I love German Shepards. Let me know if she doesn’t find her home.” Within a few hours, the woman who found her called me and said that her dogs were going ballistic in her backyard and weren’t taking too kindly to “this very sweet pup.” I knew would happen next. This poor dog would be picked-up by animal control and would eventually be euthanized if no one claimed her. So, I did what any dog-loving, lint-brush carrying, American would do; I offered to take her in. My family and our own two dogs took to the animal quickly. “Sasha” as we soon called her, quickly fell into place as a beta female who became subservient to our own alpha female labrador. Our sweet, little, male Cavalier King Charles Spaniel, surprisingly, became “boss.” Suddenly, I had a pack of dogs and our home felt smaller, while our hearts grew bigger by the minute as we welcomed our new friend.

By the second day, I brought “Sasha” into the office with me where she laid by the foot of my chair. Wherever I went she followed me. Not once did she have an accident throughout the day. I walked her around outside and learned that she was perfectly trained on a leash. If I dropped the leash, she sidled up next to me and didn’t stray. She jumped easily into the car. She nuzzled me lovingly below my neck. Back at home, she developed a playful fascination with the cat. She fetched a ball. She loved the kids. What started as a nagging feeling, became a clear voice blasting from loudspeakers; THIS DOG ISN’T MINE AND SOMEONE IS LOOKING FOR HER. While the very notion pulled on my heartstrings, I knew “Sasha” was owned by a loving family that wanted her back, and I had to somehow help her find her way home. But, the realtor’s picture returned no response. We called the pound, and no one had inquired about her. I posted an ad on Craig’s List and got no replies. I posted an ad on http://www.petamberalert.com. I posted an ad on every single missing animal website I could find, and still, no clues. Nothing. I started to think that maybe “Sasha” was abandoned after all.

By the third day, I started to suspect that “Sasha” was part Husky/Shepard/Timber Wolf mix. She looked like a wolf, but had German Shepard markings and a husky tail and snow nose. She walked with her tail and head down when she wasn’t engaged by something, a common trait in a wolf. So, I contacted a hybrid/wolf dog breeder who asked me to send her some pictures. The breeder confirmed that likely, this exquisite creature was in fact, fifty to sixty percent timber wolf. Of course, that raised immediate concerns which were all dispelled by the breeder, who educated me for an hour on how wolf dogs make the perfect pets. I wanted to keep her.

By Friday night, I was in love. My heart was telling me to stop looking for a family that didn’t exist, but my head was telling me that I needed to keep trying to find this animal’s home. So, I went to the county animal control website and found a link to http://www.petharbor.com. This website connects missing animals and owners to people who find them. My post read something like, “Found possible Wolf-Hybrid, German Shepard/Husky mix in the Santa Rosa Valley. Beautiful Animal. Sweet as Pie.”

By the next morning, I had received an email connecting me with “Sasha’s” owner. It took every ounce of my being to call her and arrange a time for the pet to be returned. “What’s her name?” I asked in a shaky voice while fighting back my tears. “Nala,” the owner said. While I was crushed, Nala’s owner informed me that her five-year-old daughter had been praying every single night for Nala’s safety and that she’d find her way back home to her.

Around 2:00 that afternoon, a young couple with a toddler and five-year-old in tow, stood on my doorstep. I opened the door and Nala, all one-hundred and twenty pounds of her, stood on her hind paws and licked her owner’s faces, one-by-one. And, then a sweet, little five-year-old girl, hands me a bag. Inside was a box of cupcakes. “Thank you for taking care of our dog,” she said. And, that’s all it took, just a few seconds, for every ounce of my pain to be stripped away, and be replaced by the gladness that I felt that I found Nala’s little girl.

Of course, I had to capture the video of the dog’s reunion with her family. I wanted to remember the animal that we loved so quickly and that we wanted to call our own. I’m sorry the video is cut-off, but the five-year-old is giving me a gift of cupcakes and delivering me the sweetest smile on the face of the planet. I wanted to see that with my own eyes and not through the lens of a camera. So, I inadvertently cut the video short, right at the best part, but you get the point.