Finding Value in Creativity


Copyright Tonia Allen Gould, All Rights Reserved
Copyright Tonia Allen Gould, All Rights Reserved

 What’s an idea? The mere concept of an idea is difficult, maybe even impossible to perfectly define. Even notable philosophers couldn’t seem to agree on what an idea truly means. The Free Dictionary Online indicates that according to the philosophy of Plato, the definition of an idea “is an archetype of which a corresponding being in phenomenal reality is an imperfect replica.” The web source goes on to say that according to the philosophy of Kant, “an idea is a concept of reason that is transcendent but nonempiral.” But, even Hagel said it differently. He claimed that an idea means “absolute truth; the complete and ultimate product of reason.” In the dictionary, the definition of an idea reads “something, such as a thought or conception that potentially or actually exists in the mind as a product of mental activity.”

To me, an idea is something that begins as a glimmer; a mere flicker in the mind that can suddenly grab hold, and unfold through any period of time, like the single root of the ivy plant that grounds itself deeply into the soil before it grows upwards, clinging to a wall with its tiny tentacles, reaching out and hanging on, until it forms its own shape and dimension. The ivy grows and grows, like no other ivy plant in existence, and reaches for the sun in a way that suits itself in order to flourish. Like an idea, the ivy didn’t plant itself. Someone had to place it there. The gardener of the ivy had to have foresight to buy or rent the house, invest in the fertilizer and the soil and the tools; he had to invest in the plant and spend his time digging the hole and planting it in the hopes that it would grow.

Like the gardener; creative professionals must make an investment in time, be committed to the outcome, and diligently work to understand and meet the project objectives.  That’s a lot of footwork and fancy dancing already.  But, what about the ideas you generate…those tiny seedlings of thought, that grew and took shape and added a dimension to the project that were unlike every other idea before it…those absolute truths…those nonempiral transcendent concepts of reason…those imperfect replicas…what about those? Those ideas, my friends, have value and they are your greatest asset. Sometimes, we forget that and give them away too freely, as if they have no value.  So if you’re questioning your creative worth, maybe you should start looking first at your assets.  #yourideashaveworth

Author: Tonia Allen Gould

Tonia Allen Gould is the CEO of Tagsource, a 25-year-old Consumer Promotions and Marketing Agency, she's founder of the Finding Corte Magore Project, and children's book author of Samuel T. Moore of Corte Magore. Here, on this blog, she writes about whatever compels her at the moment. In her book, she explores the concepts of perseverance, hard work, bullying, and finding a place to call home for young readers. The impetus of the Finding Corte Magore project stems from Tonia's background - growing-up below the poverty line, in rural Indiana. A product of Indiana's foster care system, she is the first to say that books, a solid education and teachers, taught her there was a life for herself, tangible and within her reach, she just had to reach out and grab it. After publishing her first book, she decided she wanted to find an island and make it real, by naming it after the fictional place in her book, “Corte Magore,” and utilize it for social and environmental good. Today, the 29-acre island of Corte Magore at Hog Cay, Nicaragua- through a joint partnership with Ambassador Francisco Campbell, the Nicaraguan Ambassador to the U.S.-will be utilized by the Finding Corte Magore Project to work to keep Nicaraguan children in school. The Finding Corte Magore Project works virtually to connect a global community of students and institutions with the plight of educationally and economically repressed Nicaragua. The project involves showcasing and managing one of the country's own beautiful islands in its educational and environmental initiatives. The goal of The Finding Corte Magore Project is to create social awareness coupled with building a sustainable, positive and long-term educational impact on the country's children who have an on-average fifth grade dropout rate. In addition, Tonia is a promotional products industry veteran. She is the founder and CEO of 25-year old Tagsource, LLC (AKA TAG! The Creative Source). She currently serves on the BOD for the Specialty Advertising Association of California (SAAC), is an "Industry Voice", a recipient of a PPAI Golden Pyramid, and has been named on ASI’s Hot List. She is the recipient of Supplier of the Year award through the Women’s Business Enterprise Council West, as nominated by Fortune 500 companies.

3 thoughts on “Finding Value in Creativity”

  1. A perfect blog for me to read as I often question my creative worth so thank you very much! I will try and see myself as a gardener tending to my ivy ideas 🙂

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    1. Well then, I am so happy you found my blog and particularly that article. Try to find something good in your life today and then weave your tale. I always say, “Life makes great material, so write about it.” I can’t wait to see what you write next.

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      1. Thank you 🙂 yes writing about things closer to your experience helps and then huge amounts of research for what you don’t know 😀

        Like

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