Conventional Print Publishing or Electronic Device Book App?


Why App Developers Need to Be Looking Long and Hard at the Children’s Book Market

Wikipedia reports according “to an IDC study from March 2011, sales for all e-book readers worldwide rose to 12.8 million in 2010; 48% of them were Kindle models, followed by Barnes & Noble Nook devices, Pandigital, Hanvon and Sony Readers (about 800,000 units for 2010).” In 2012, the study shows that e-book sales slumped with a “26% decline worldwide from a maximum of 23.2 million in 2011. The reason given for this alarmingly precipitous decline is the rise of more general purpose tablets that provide e-books along with other apps in a similar form factor.”

Enter 2013: General purpose tablets, like the iPad, continue to offer more engaging and interactive experiences for the reader. As parents continue to streamline their own book purchases onto these types of devices—it’s no surprise that their children will expect to access their books similarly. App developers need to stop and take notice that there is an existing and increasingly popular book app market for parents looking to educate and entertain their children in much more visually engaging ways.

Before a developer can begin to tap into this market, they should understand four important things first:

• Understand that the market already exists: Legions of unpublished children’s book authors are looking to get their literary works published conventionally or digitally. It’s a crowded marketplace, coupled with significant barriers breaking into conventional print. If developers can figure out how to publish, distribute and market books so these unique “voices” can be heard, they’ll be onto something big. You can find these unpublished authors on Twitter in droves searching through hashtags like #picturebooks #kidlit #childrensbooks #author, etc.

• Understand the need for creative people to help successfully deploy a book app: Developers will need quality authors, illustrators, copyrighters, animators, stock music houses and voiceovers, not to mention a creative director with graphic designers at her fingertips who can pull all of those contributions together seamlessly. If you bypass any one of these things, your app may come up short. Remember, parents expect a professionally published book, just as they expect the same when they pick up a book for their children at Barnes & Noble. The only difference is that they expect an “experience” with a book app.

• Understand that the market is evolving and changing: Be prepared to keep on your toes. Already some book apps have cropped up that look something more like a Disney/Pixar movie production. Constantly improve and nurture your network of contributors and stay nimble with the changing publishing market. Make sure you understand that a few years ago, kids were snuggling up next to their parents to have a book read to them when their parents were ready to take the time to sit down with them. Today’s kids are getting their books on demand and being read to by professional narrators, when mom’s lap isn’t available, and they are reading right from the comfort of their own electronic devices.

• Understand the conventionally printed book isn’t going anywhere anytime soon. Real books belong on shelves in libraries and in homes, and kids will always need them and should have access to them. It will be a sad day if electronics replace them altogether. Book apps are a vertical market to the conventionally printed book. Lines don’t need to be drawn in the sand about which is better.

Tonia Allen Gould is the producer and author of Samuel T. Moore of Corte Magore, published by Skies America (July, 2013) an electronically published book app, available in the App Store on iTunes, and is also available by audio on CD Baby, Amazon, iTunes, and other outlets. Gould creatively directed and hand-picked the celebrity talent to make this eBook/app an engaging experience for children ages four to eight-years-old, leading up to the animation where Skies America Publishing Company picked up the project and launched it on iTunes. The app was art directed by “Mr. Lawrence,” the voice of Plankton and an original storyboard director of SpongeBob SquarePants, and illustrated by Marc Ceccareli, another SpongeBob storyboard director. It was narrated by two-time Marconi Award nominee, and a top radio personality and broadcaster in the country, Mr. Steve McCoy. The original musical score was produced by country artist, Robby Armstrong. Gould is available for consulting projects and can be reached via http://www.toniaallengould.com, or at toniaagould@icloud.com.

#SamuelTMoore Wins #2 App in the Top 5 Apps of the Week Contest!


A Quarter-to-One ClockCheck it out! Samuel T. Moore of Corte Magore released just less than a week ago in the App Store on iTunes, already won the #2 App in the Top 5 Apps of the Week contest at iHeartThisApp.com. What an honor, but what’s most important is that hopefully now parents and teachers will be able to find the eBook/app better.

It’s one thing to write a book. It’s another to get your book published. And, still yet another to get your published book found and read! Marketing your book is just as important as everything else and it’s no easy feat. I have almost twenty years experience in marketing, and even I am learning the ropes on what’s involved with marketing a book. All this seems like a good start. iHeartThisApp is averaging 46,000+ monthly page views from 11,000+ unique visitors (majority USA visitors). Readers stay on iHeartThisApp on an average of more than 5 minutes.

This animated and colorful eBook (available for $4.99) explores several important themes for young readers, including:

• The concept of “building a home”
• Hard work and self-reliance
• Daring to dream of a better life
• Overcoming adversity
• Dealing with bullies and naysayers

Check out all five top apps of the week!

Thanks, from the bottom of my heart, for all your iHeart clicks. Voting each week is easy. All you have to do is go here: http://iheartthisapp.com/apps/samuel-t-moore-corte-magore/ and click on the heart, and that’s it. No registration is required. If you are reading this now, I sure would be grateful for your vote. Who knows, maybe we can make it to #1 in the coming weeks with your help!

Sincerely,

Tonia Allen Gould & Samuel T. Moore

Where on Earth is Corte Magore anyway?


Release date Poster
Where on Earth is Corte Magore? One author wants to make a fictional island a real place, to show children that it is okay to dream.

Until now, you wouldn’t have been able to find Corte Magore on any map. Now that Samuel T. Moore has discovered this beautiful place, we had to have a map created just so kids could find it. In the coming months, be on the lookout for more news and information on Corte Magore, and how this fictional place may actually become very real one day…because the author of Samuel T. Moore of Corte Magore, wants to teach children that its okay to dream.

Can your kids find Corte Magore on the map? Look closely and they might actually find Sam’s hut.