Coming Soon To a Technology Device Near You


Jacob, age 6, with his Samuel T. Moore of Corte Magore App on the iPad
Jacob, age 6, with his Samuel T. Moore of Corte Magore App on the iPad

Bi-line article written for Today’s Parent USA by Tonia Allen Gould

This fast-paced media environment we are experiencing today is continuously changing and has everyone confused. Parents too, are having a hard time catching-up on evolving trends. Like everyone else, they are trying to figure it all out, while their children seem to adapt and grasp onto technology without even a glimmer of thought. Look around you—in airport terminals, at outdoor cafes, and at the nearest Starbucks, it’s not uncommon to see a child, sometimes as young as two years old, sitting quietly and comfortably, glaring through the glossy screen of an iPad. One thing is for certain; these children are engaged and consumed by the technology they are accessing from the palm of their hands.

Today, there are an abundance of apps that can be accessed through general purpose tablets like the iPad. With only a touch of a finger, and a few moments of time, you can browse through books, games and educational apps for children from the iTunes App Store, for example, on your device. With so many options in front of you, it’s important to understand the landscape of where book media is today and where it is going, especially in the education and entertainment arenas. Picture books, for instance, on technology devices have turned into interactive, engaging “experiences,” complete with digital animation, narration and music. While we all hope that conventional books in the library will never really be replaced, it’s true that in just a few short years, book apps and eBooks have already changed the publishing world and redefined how books come to market. In fact, some book apps are starting to look something more like a Disney/Pixar movie than an actual picture book, and the book market will only get better from here.

Also, it’s important to understand that there are significant costs that go into the production of a single book app and this is why the good ones can’t be purchased for the price of a song. Still at $1.99-$7.99 or higher, the cost of a book app may be a much better value when compared to printed and bound books stocked at brick and mortar retailers like Barnes and Noble, where you can expect to pay at least twice the price of a book app or eBook. It’s these very same electronic books that can be found at other retailers, like Amazon, that are partially responsible for those big retailer’s declining sales.

It’s true that just a few short years ago; kids were snuggling up next to their parents to have a book read to them when their parents could take the time to sit down with them. Today’s kids are getting their books on demand and being read to by professional narrators, when mom’s lap isn’t available, and they are doing this right from the comfort of their own electronic devices. For parents, the reality is you don’t need to draw a line in the sand, and purchase your child’s books one way or the other. What’s most important is that your child is reading. Books of any kind are a good way for kids to start thinking and speaking early, but I for one, am looking forward to the positive influence technology can bring to those young minds.

Tonia Allen Gould is the producer and author of Samuel T. Moore of Corte Magore, an electronically published book app, available in the App Store on iTunes, and is also available by audio on CD Baby and through other media outlets. Published by Skies America, Gould creatively directed and hand-picked the celebrity talent to make this eBook/app an engaging experience for children ages four to eight-years-old. The app was illustrated by Marc Ceccarelli, a SpongeBob SquarePants storyboard director. It was narrated by two-time Marconi Award nominee, and radio personality, Mr. Steve McCoy. The original musical score was produced by country artist, Robby Armstrong.

Conventional Print Publishing or Electronic Device Book App?


Why App Developers Need to Be Looking Long and Hard at the Children’s Book Market

Wikipedia reports according “to an IDC study from March 2011, sales for all e-book readers worldwide rose to 12.8 million in 2010; 48% of them were Kindle models, followed by Barnes & Noble Nook devices, Pandigital, Hanvon and Sony Readers (about 800,000 units for 2010).” In 2012, the study shows that e-book sales slumped with a “26% decline worldwide from a maximum of 23.2 million in 2011. The reason given for this alarmingly precipitous decline is the rise of more general purpose tablets that provide e-books along with other apps in a similar form factor.”

Enter 2013: General purpose tablets, like the iPad, continue to offer more engaging and interactive experiences for the reader. As parents continue to streamline their own book purchases onto these types of devices—it’s no surprise that their children will expect to access their books similarly. App developers need to stop and take notice that there is an existing and increasingly popular book app market for parents looking to educate and entertain their children in much more visually engaging ways.

Before a developer can begin to tap into this market, they should understand four important things first:

• Understand that the market already exists: Legions of unpublished children’s book authors are looking to get their literary works published conventionally or digitally. It’s a crowded marketplace, coupled with significant barriers breaking into conventional print. If developers can figure out how to publish, distribute and market books so these unique “voices” can be heard, they’ll be onto something big. You can find these unpublished authors on Twitter in droves searching through hashtags like #picturebooks #kidlit #childrensbooks #author, etc.

• Understand the need for creative people to help successfully deploy a book app: Developers will need quality authors, illustrators, copyrighters, animators, stock music houses and voiceovers, not to mention a creative director with graphic designers at her fingertips who can pull all of those contributions together seamlessly. If you bypass any one of these things, your app may come up short. Remember, parents expect a professionally published book, just as they expect the same when they pick up a book for their children at Barnes & Noble. The only difference is that they expect an “experience” with a book app.

• Understand that the market is evolving and changing: Be prepared to keep on your toes. Already some book apps have cropped up that look something more like a Disney/Pixar movie production. Constantly improve and nurture your network of contributors and stay nimble with the changing publishing market. Make sure you understand that a few years ago, kids were snuggling up next to their parents to have a book read to them when their parents were ready to take the time to sit down with them. Today’s kids are getting their books on demand and being read to by professional narrators, when mom’s lap isn’t available, and they are reading right from the comfort of their own electronic devices.

• Understand the conventionally printed book isn’t going anywhere anytime soon. Real books belong on shelves in libraries and in homes, and kids will always need them and should have access to them. It will be a sad day if electronics replace them altogether. Book apps are a vertical market to the conventionally printed book. Lines don’t need to be drawn in the sand about which is better.

Tonia Allen Gould is the producer and author of Samuel T. Moore of Corte Magore, published by Skies America (July, 2013) an electronically published book app, available in the App Store on iTunes, and is also available by audio on CD Baby, Amazon, iTunes, and other outlets. Gould creatively directed and hand-picked the celebrity talent to make this eBook/app an engaging experience for children ages four to eight-years-old, leading up to the animation where Skies America Publishing Company picked up the project and launched it on iTunes. The app was art directed by “Mr. Lawrence,” the voice of Plankton and an original storyboard director of SpongeBob SquarePants, and illustrated by Marc Ceccareli, another SpongeBob storyboard director. It was narrated by two-time Marconi Award nominee, and a top radio personality and broadcaster in the country, Mr. Steve McCoy. The original musical score was produced by country artist, Robby Armstrong. Gould is available for consulting projects and can be reached via http://www.toniaallengould.com, or at toniaagould@icloud.com.

Where on Earth is Corte Magore anyway?


Release date Poster
Where on Earth is Corte Magore? One author wants to make a fictional island a real place, to show children that it is okay to dream.

Until now, you wouldn’t have been able to find Corte Magore on any map. Now that Samuel T. Moore has discovered this beautiful place, we had to have a map created just so kids could find it. In the coming months, be on the lookout for more news and information on Corte Magore, and how this fictional place may actually become very real one day…because the author of Samuel T. Moore of Corte Magore, wants to teach children that its okay to dream.

Can your kids find Corte Magore on the map? Look closely and they might actually find Sam’s hut.

An interactive and animated children’s picture book, Samuel T. Moore of Corte Magore (Coming Soon!)


Check out my new teaser video for Samuel T. Moore of Corte Magore.

Author Announces Release Date of #Animated #Childrens #Picturebook


Author Announces Release Date

Author, Tonia Allen Gould, announces the release date of her animated and narrated children’s picture book, coming on 7/1/13 on iTunes.