WYSIWYG (What You See is What You Get)


Wikipedia indicates that “WYSIWYG (pronounced /ˈwɪziwɪɡ/[1] WIZ-ee-wig) is an acronym for what you see is what you get.” In other words, what is directly in front of you should form the whole and complete picture. As shoppers, we can see and touch and feel a gallon of milk and never once question whether that gallon of milk sitting on a shelf in the refrigerated section of a grocery store is, in fact, a gallon of milk. We can choose to take it off the shelf, place it in our carts and take it home with us, because we never have to question the validity of a gallon of milk. We can do this because we know what a gallon of milk should look like, simply, because it’s WYSIWYG.

WYSIWIG has been one of my favorite acronyms to use in business too. I can walk a trade show for hours, touching and feeling products, trying to get a sense of how they work, how they’re made and how they will withstand certain conditions, and rely on that information coupled with my knowledge, to effectively communicate a product’s benefits to my customer. Generally, in my business, if you can see it and touch and feel it, like that gallon of milk; it too is WYSIWIG.

The concept of WYSIWIG is so simple, that people inadvertently apply the notion to other people. Applying WYSIWIG too soon is why people find themselves walking around ungratified in their relationships. Until only recently, I used to mechanically trust people. I thought most people were a fairly open book, once you opened the cover and studied them a bit. I stupidly believed that everyone could be figured out, if only I spent a little time getting to know them. I would apply my analytic, intuitive, and highly trusting natures, and within a short period, be able to size someone up and decide whether I’d invite them into my circle. Just like that, and sometimes almost overnight, POOF! With me, a person could go from complete stranger, to trusted friend that easily, because I was ready to make that transition and leap of faith, purely based upon what I saw in them. This mentality has caused me some pain in life.

I realize now that has all been an unhealthy way to view people and probably even a dangerous way to live. People can’t be sized-up over a relatively short period. You have to know them for who they are, and to do that, you have to look beyond those first and second and third layers, and sometimes this takes a while. Like an onion, you have to peel back the layers until you really come to know a person for who they are, and I suggest you do this before you call a person “friend”, or date someone exclusively, or get married, or take that job, or give a person the keys to your office and the passwords to all your records. I can tell you that in my lifetime, I’ve met many people who I have inadvertently trusted through both an active professional and personal life. I can also tell you another thing I know, unequivocally, for sure now; if it looks like a duck, and walks like a duck, and quacks like a duck, it isn’t necessarily, a duck. It could be an actor duck that does voice-overs in sheep’s clothing.

Author: Tonia Allen Gould

Tonia Allen Gould is the CEO of Tagsource, a 25-year-old Consumer Promotions and Marketing Agency, she's founder of the Finding Corte Magore Project, and children's book author of Samuel T. Moore of Corte Magore. Here, on this blog, she writes about whatever compels her at the moment. In her book, she explores the concepts of perseverance, hard work, bullying, and finding a place to call home for young readers. The impetus of the Finding Corte Magore project stems from Tonia's background - growing-up below the poverty line, in rural Indiana. A product of Indiana's foster care system, she is the first to say that books, a solid education and teachers, taught her there was a life for herself, tangible and within her reach, she just had to reach out and grab it. After publishing her first book, she decided she wanted to find an island and make it real, by naming it after the fictional place in her book, “Corte Magore,” and utilize it for social and environmental good. Today, the 29-acre island of Corte Magore at Hog Cay, Nicaragua- through a joint partnership with Ambassador Francisco Campbell, the Nicaraguan Ambassador to the U.S.-will be utilized by the Finding Corte Magore Project to work to keep Nicaraguan children in school. The Finding Corte Magore Project works virtually to connect a global community of students and institutions with the plight of educationally and economically repressed Nicaragua. The project involves showcasing and managing one of the country's own beautiful islands in its educational and environmental initiatives. The goal of The Finding Corte Magore Project is to create social awareness coupled with building a sustainable, positive and long-term educational impact on the country's children who have an on-average fifth grade dropout rate. In addition, Tonia is a promotional products industry veteran. She is the founder and CEO of 25-year old Tagsource, LLC (AKA TAG! The Creative Source). She currently serves on the BOD for the Specialty Advertising Association of California (SAAC), is an "Industry Voice", a recipient of a PPAI Golden Pyramid, and has been named on ASI’s Hot List. She is the recipient of Supplier of the Year award through the Women’s Business Enterprise Council West, as nominated by Fortune 500 companies.

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